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Mid Day

Mid Day was a mock graphic apparel company created as a personal project to experiment with more graphic apparel elements different to the ones I have personally experienced. By relying on pop culture references heavily, the intent is to highlight and inspire the rebirth of a culture. Using only hand made elements and famous characters and panels from Japanese publications, the subject is a cropped and blurred perspective on the subject matter all the while reinstituting popularity. 

    Hand made logotype as well as all the additional graphic elements were created to complete the brand experience and image, and to more cohesively combine the subject matters.

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