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Hookups | Re-Brand

Hookups is a skateboard company founded by professional skateboarder Jeremy Klein featuring graphic apparel alike in the imagery of provocative anime characters and suggestive themes. Creating a system to help with a current identity issue the brand was having, as well as narrowing down typefaces and highlighting the inspiration of the company; I created a more elegant pattern reminiscent of the high fashion market in Japan prominent throughout the new system.

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